Case Studies

Event:  
Branding event associated with international software conference

Client Profile: 
Largest privately held software company in the world

Attendees:
Purchasing professionals and c-level executives from Fortune 500 companies
 
Details: 
Client wanted a unique and innovative approach to market their product to a sophisticated audience

Goals: 
Support branding, strengthen customer loyalty

Results, in their own words: 
“I was planning an event for 600 conference attendees and needed several entertainment options. During that period, I had the great pleasure of working with Lee Lentz to develop a magic show that incorporated the dynamics of my company's software package.

 Lee is a hard-working, resourceful, creative, and solution-oriented person who was frequently able to come up with new and innovative approaches to market our software through his magic show. He was able to deliver our message effectively and effortlessly. He invariably understands the importance of making an impression from the outset. I cannot remember an instance when he did not reply to me in a timely manner. 

On the interpersonal side, Lee has superior verbal communication skills. He got along extremely well with the staff at the venue and our staff coordinating the event. He is highly respected, as both a person and a professional, by the SAS employees and conference attendees to whom he performed.

In closing, based on my experience working with Lee, I can unreservedly recommend Lee Lentz of Infinity Partners. . . We have recommended Lee to our entire marketing staff to be used at corporate events representing SAS throughout the United States.” 

SAS Institute 

Event:
National industry conference and trade show 

Client Profile:
 Leading edge marketing company 

Details: 
Very competitive industry and trade show environment

Goals: 
Generate sales leads, close sales, increase name recognition

Results, in their own words: 
“The attendees are sophisticated professionals, and at first I was hesitant if a magic presentation would be effective, and how our information would be delivered. 

This trade show spans four days, and by noon on the second day we had gathered more qualified leads, made more presentations and closed a greater volume of sales than was recorded for the entire show last year. This year’s show ended up being the best show in our company’s history . . .”

J & L Marketing

Event: 
International environmental management trade show

Client Profile: 
Respected manufacturing company that is an industry pioneer

Attendees: 
Small business owners/blue collar workers 

Details: 
This show is a major component of the company’s sales and marketing strategy

Goals: 
Increase booth traffic, generate sales leads, enhance branding

Results, in their own words: 
“After one day of watching Lee perform and seeing the result in booth traffic, the sales reps were asking me if I had booked him for next year yet! We were the envy of everyone around us . . .” 

But what was most impressive, and the major reason we did ask Lee back for next year's show, was the way he blended our key marketing messages into his magic presentation, and repeated those messages over and over throughout the three days. Lee and Vanessa's knowledge of marketing communications as well as magic is remarkable.”  

Polyportables, Inc.